Marketing majors at Concordia University Chicago nurture the ability to communicate effectively and to develop an entrepreneurial mindset.
This includes thinking creatively, a willingness to take risks, leadership skills, openness to new ideas, and the knowledge to critically evaluate opportunity and innovation.
Career Opportunities
- Account Representative
- Buyer
- Comparison Shopper
- Marketing Planner
- Market Researcher
- Research Analyst
- Promotions Director
- Advertising Manager
- Marketing Consultant
- Product/Brand Manager
- Public Relations Specialist
- Sales Associate
- Apply marketing concepts and theory to provide creative solutions and strategies, and explore opportunities to solve marketing problems.
- Demonstrate marketing skills in both verbal and written communications applied to business scenarios, e.g., brand awareness, consumer behavior and advertising.
- Identify and demonstrate an understanding of diversity, multicultural, ethical and socially responsible marketing practices.
- Explain the implications and impact of the global business and political environment on marketing.
- Demonstrate ability to select and use appropriate technology and distribution channels in marketing applications.