Online Bachelor’s Degree in Sports Management: Where Business Meets Athletics
Success in sports depends on more than athletes and coaches. It takes leaders who can manage organizations, market events, build partnerships, and make sound business decisions. Concordia University Chicago’s online Bachelor of Arts in Sports Management combines business education with Christian values to help you lead with integrity across athletics, recreation, and the sports business.
Program Snapshot
Whether you’re beginning college, transferring previous credits, or advancing your career, Concordia University Chicago’s online sports management degree offers a flexible path to develop business knowledge, leadership skills, and sports management expertise.
- 100% Online
- Bachelor of Arts
- Transfer Friendly
- Asynchronous Learning
- Business + Sports
- Leadership Development
- Capstone Course
- Financial Aid Available

SPORTS MANAGEMENT PROGRAM BENEFITS
Discover how Concordia University Chicago combines business education, sports management, and Christian values to prepare graduates for leadership opportunities across athletics and sports business.
Study the Business Behind Sports
Develop a foundation in sports marketing, sports governance, finance, business law, and leadership while learning how athletic departments, recreation agencies, and sports businesses operate.
Grow as an Ethical, Purpose-Driven Leader
Concordia University Chicago encourages students to lead with integrity, serve others, and make thoughtful decisions grounded in Christian values. Faculty mentor students academically and professionally while creating a supportive online learning community.
Apply Learning to Real Sports Challenges
Analyze sponsorships, fan engagement, event planning, and organizational decision-making through coursework built around realistic sports management scenarios. You’ll apply classroom concepts to challenges faced by athletic organizations while strengthening critical thinking and leadership skills.
$54,870 Median Annual Wage for Entertainment and Sports Occupations (BLS.gov, 2024)
100% Online Learning: Anytime, Anywhere
13:1 Student-to-Faculty Ratio
Who This Program Is For:
Whether you’re beginning your college journey, transferring previous credits, or preparing for your next career move, this program is designed for students who want to combine a passion for sports with business leadership and organizational management.
Graduates apply these skills in organizations that support athletes, fans, events, and communities, including:
- Professional sports organizations
- Collegiate athletic departments
- Parks and recreation agencies
- Youth and amateur sports
- Sports marketing firms
- Event and facility management
- Fitness and wellness organizations
- Nonprofit sports organizations
What You'll Learn
Successful athletic organizations rely on professionals who understand finance, marketing, business law, leadership, and organizational management. Coursework connects these business disciplines to sports governance, athletic administration, and day-to-day decision-making while helping you understand how organizations operate, grow, and serve their communities.
Effective leaders strengthen relationships with athletes, fans, sponsors, employees, and community partners. Coursework explores Leadership-Centered Management, sports marketing, communication, sponsorship strategy, and ethical decision-making while developing the skills needed to guide teams and organizations with integrity.
Concordia University Chicago’s Christ-centered approach encourages students to lead with purpose, serve others, and make thoughtful decisions that positively impact the organizations and communities they support.
Explore how facility and event management, sports governance, esports, streaming media, fantasy sports, artificial intelligence, and changing fan expectations continue to shape today’s sports business. You’ll also examine how organizations such as the NCAA influence athletic administration, compliance, and organizational decision-making.
An online sports management degree prepares graduates for leadership and operations roles throughout athletics, recreation, and sports business. Career opportunities may include Athletic Director, Sports Marketing Specialist, Event Coordinator, Recreation Manager, Community Relations Coordinator, Facility Manager, or Athletic Operations Coordinator.
The program’s combination of business education and sports-specific coursework also provides a strong foundation for careers with professional teams, collegiate athletic departments, youth sports organizations, recreation agencies, nonprofit organizations, and businesses that support the sports marketplace.
Affiliations & Partnerships
Connect classroom learning with practical experiences that strengthen leadership, decision-making, and career readiness. Applied coursework, faculty mentorship, and the Sports Management Capstone help students connect business concepts with real challenges facing athletics and sports organizations.
- Sports Management Capstone
- Sports business case studies
- Event management planning
- Sponsorship strategy
- Fan engagement projects
- Faculty mentorship
- Career development
- Networking preparation
FAQs About the Online Bachelor of Arts in Sports Management
An online sports management degree combines business education with coursework focused on athletics, recreation, and sports organizations. At Concordia University Chicago, you’ll study sports marketing, business law, financial accounting, sports governance, facility and event management, leadership, and organizational management through a flexible online format.
Graduates pursue careers in many areas of athletics and sports business. Career opportunities may include Athletic Director, Sports Marketing Specialist, Event Coordinator, Recreation Manager, Community Relations Coordinator, Facility Manager, and Athletic Operations Coordinator. Graduates also work with professional teams, collegiate athletic departments, recreation agencies, youth sports organizations, nonprofit organizations, and businesses that support the sports marketplace.
Both degrees include coursework in leadership, finance, marketing, and management. A sports management degree applies business concepts specifically to athletics and sports organizations, while also covering subjects such as sports governance, facility and event management, sports marketing, and emerging industry trends.
Yes. Coursework includes sports business case studies, sponsorship strategy, fan engagement projects, and event management scenarios that connect classroom concepts with real-world challenges. The Sports Management Capstone serves as a culminating experience, allowing students to apply business and sports management knowledge to a practical organizational project.
Yes. Concordia University Chicago’s BA in Sports Management is offered in a fully online, asynchronous format, allowing you to complete coursework while balancing work, family, athletics, military service, or other responsibilities.
Yes. Concordia University Chicago welcomes transfer students and evaluates previous coursework from accredited institutions for transfer eligibility. Eligible transfer credits may reduce the number of courses needed to complete your degree.
Concordia University Chicago combines business education, sports management coursework, and Christian values in a flexible online program. Students learn from supportive faculty who encourage academic growth, ethical leadership, and professional development while preparing graduates to make meaningful contributions across athletics and sports business.
Hear from our Students
I connected with industry experts on day one. This program gave me the playbook to land my dream job.
— Jennifer R., BA Sports Management Online
The flexible schedule allowed me to intern for a pro team while finishing my degree. Truly life-changing!
— Daniel P., BA Sports Management Online
Admissions & Requirements: Start Your Application
Whether you’re applying as a first-year student or transferring previous college credits, our admissions team is ready to guide you through the process. Learn about admission requirements, transfer credit opportunities, and important application deadlines as you take the next step toward earning your online sports management degree.
Tuition & Affordability: Invest in Your Future
A college education is an investment in your future, and Concordia University Chicago is committed to making it accessible. Explore competitive tuition, financial aid opportunities for eligible students, and transfer-friendly policies designed to help you maximize your educational investment.
Learn from Faculty Who Invest in Your Success
Concordia University Chicago faculty combine academic expertise with a commitment to student success. Guided by Christian values, they mentor students throughout the program while helping them connect business knowledge, ethical leadership, and sports management principles to meaningful career opportunities.