Courtland Madock, vice president of marketing at U.S. Cellular, will speak on Wednesday, September 9, at 4:00 p.m. As vice president of marketing, Madock is responsible for executing customer acquisition and retention strategies that deliver subscriber and revenue growth while aggressively positioning U.S. Cellular's services in a highly competitive wireless telecommunications marketplace. Her responsibilities span pricing and promotional strategy and execution, customer lifecycle management, product development, marketing operations, go-to-market delivery, marketing effectiveness and innovation.
Since joining U.S. Cellular in 2007, Madock has held positions of increasing responsibility across the product strategy, product development, business strategy, marketing planning and forecasting functions. Most recently, she served as senior director of revenue growth and marketing operations. She started her career as an economist for the Department of Labor and then progressed through several roles as a consultant for Diamond Management and Technology Consultants.
Madock earned a bachelor's degree in economics from the University of Iowa in Iowa City, IA, and a master's degree in marketing, strategy and management from the Kellogg School of Management at Northwestern University in Evanston, IL. She lives in the Chicago area with her four children.