Emmanuel Ndifor uses leadership skills learned in the MBA program to improve students’ lives

Emmanuel Ndifor is creating meaningful change in his community as an alumnus of the MBA program at Concordia University Chicago. He combines his passionate embodiment of the University's leadership principles with lessons learned from his humble beginnings in Cameroon, Central Africa.

Ndifor currently serves as head of growth at Upkey, where his efforts contributed to its receipt of a $2 million seed fund investment. Upkey's work focuses on providing and improving access to career development opportunities for underserved students worldwide. As a member of Upkey's leadership team, he continues to grow personally and professionally as he strives to change students' lives worldwide.

As an entrepreneur and advocate for diversity, equity and inclusion, Ndifor's extensive experience with and understanding of startup culture, venture capital and digital marketing define his career and life's work. While earning his MBA, he served as the graduate assistant for the College of Business (COB), working with the University's marketing department to apply what he learned in the classroom to real-world scenarios. As he discovered his marketing passion, he collaborated closely with College faculty and staff to found his startup, RIVmarketing. He was also a finalist in the COB's business idea competition, CougarTank, where students present new business ideas in an environment mimicking TV's popular Shark Tank show.

With an entrepreneurial spirit and a desire to give back to his community, Ndifor joined Upkey to commit his skills and time to solve the problem of limited access to career development resources for students from low-income families and minorities. Since its founding in 2016, Upkey has served over 70,000 students worldwide. LinkedIn recently recognized Upkey as a top 100 startup in the United States. Ndifor says, "I am proud to help provide high school seniors and college students with fun, interesting and engaging learning. I want to help them cultivate a marketable professional image, show off their grit and tenacity, and emphasize their future potential." 

The College of Business introduces its undergraduate students to Upkey in their first core course. Dr. Claudia Santin, Dean of the College, notes, "Emmanuel demonstrates the ethical, servant leadership style emphasized in our MBA program. We are blessed to continue our relationship with him through Upkey and his continued engagement with the College.”

Emmanuel Ndifor
Emmanuel Ndifor MBA ’18
Cameroon, Central Africa