Courses-MKT

Marketing Courses

MKT-2100 Marketing I - 3 hours
Products, markets, pricing, distribution, promotion. Marketing environments and consumer behavior.

MKT-3140 Global Business and Culture - 3 hours
A two-week fieldtrip outside the United States. Investigation of business environments and practices, culture and history of a foreign country. May be repeated with the consent of the instructor. Cross-listed with MGT-3140.

MKT-3500 Graphic Design - 3 hours
Cross-listed with ART-3500.

MKT-4000 Marketing Research - 3 hours
Purposes, formulation design, context, and resources related to marketing research. Applications to corporate, public, and private institutional settings. Prerequisite: MKT-2100, MAT-2000 or PSY- 4310, and CIS-1000.

MKT-4100 Marketing II - 3 hours
Marketing strategies, using marketing research; organizing, controlling and planning marketing activities, marketing audits. Prerequisite: MKT-2100.

MKT-4110 Advertising - 3 hours
Advertising's role in the marketing process. Advertising media, planning, managing, and evaluating advertising. Prerequisite: MKT-2100.

MKT-4130 New Product Development - 3 hours
An introduction to the process of developing and managing new products, including idea generation and concept development, evaluation, commercialization, advertising and promotion. MKT-2100.

MKT-4140 Global Marketing - 3 hours
International marketing institutions and customs; political considerations; legal environment, product development, pricing, promotion and distribution strategies. MKT-2100 and junior/senior standing.

MKT-4150 Consumer Behavior - 3 hours
Economic, social, and psychological environment affecting consumption decisions. Marketing and consumer strategies. The role of communications in the consumption process. Prerequisite: MKT-2100.

MKT-4160 Retailing - 3 hours
Retailing environment. Location analysis. Planning, locating, and managing retail operations. Service and electronic retailing. Prerequisite: MKT-2100.

MKT-4210 Demographic Analysis - 3 hours
Cross-listed with SOC-4210.

MKT-4950 Independent Study in Marketing - 3 hours MKT-4990 Internship in Marketing - 3 hours
Supervised involvement in marketing related work experience. Open to Marketing majors who have been approved by the department. Prerequisite: CIS-1000, 9 hours of marketing courses at Concordia, at least a 3.0 GPA in marketing courses, and junior/senior standing.