Academics

Marketing Degree

A marketing degree is about more than just buyers and sellers, surveys and focus groups. It is the ability to develop strategies for allocating a company’s resources in order to achieve its objective.

Program Overview

Concordia-Chicago offers two marketing degrees: a bachelor of arts in marketing and a bachelor of science in business administration with emphasis in marketing. Both marketing degrees will prepare you for an exciting career in a dynamic field. Graduates with marketing degrees find jobs as brand and product managers, marketing and sales executives, analysts and research executives and more.

At CUC, our rigorous but flexible degree programs build your critical knowledge of business and business issues. Our faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

General Course Information

The bachelor of arts in marketing degree is for students who want a broad liberal arts foundation, yet with an emphasis in business. The bachelor of science degree provides more depth in the business curriculum. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia degree program that best matches your strengths and career interests.

The bachelor of arts degree requires 48 semester hours of study. The bachelor of science degree in business administration with an emphasis in marketing requires 57 semester hours of study.

Students in both degree tracks take required courses in accounting, economics, statistics, management, information technology, ethics, finance, consumer behavior, advertising, marketing and more. Students working toward a bachelor of science degree will be able to select electives from courses such as advanced business law, global marketing, new product development and retailing.

For more details about required courses (BA) and (BS) and course descriptions, please visit our online catalog.

Opportunities

Concordia’s “supervised work experience” offers opportunities for students to receive academic credit while gaining practical work experience in the marketing field.

The campus’ location, as well as the proximity of public transit, opens up a number of exciting internship and networking opportunities with everything from large corporations to small start-up firms in Chicago, the vibrant Oak Park and River Forest communities and other nearby suburbs.

There are annual events like the Business Leaders Networking Event and organizations like the CUC Business Club that link concepts learned in the classroom to the business community through educational opportunities, professional events and real-world experiences.

Business Club members benefit from networking, speakers who help with financial future and job placement, leadership development and more. Students also have the option to study abroad, where they can learn about other cultures’ approaches to marketing in a memorable and hands-on way.

Some of the companies recently hiring CUC students include:

Abbott Laboratories • Allstate Insurance • Blue Cross/Blue Shield • Chase Bank • Chicago Park District • Chicago Police Department • Chicago Symphony Orchestra • Children’s Memorial Hospital • Coca-Cola • IBM Global • Liberty Mutual Insurance • Lucent Technologies Marriott Hotels • Mayo Clinic • McGladrey & Pullen • Northwestern Memorial Hospital

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Faculty Within the College

Career Possibilities

  • Account Representative
  • Distribution Manager
  • Buyer
  • Comparison Shopper
  • Marketing Planner
  • Market Researcher
  • Research Analyst
  • Promotions Director
  • Advertising Manager
  • Customer Service Manager
  • Marketing Consultant
  • Product/Brand Manager
  • Public Relations Specialist
  • Sales Associate
  • Graphic Designer